10 Essential tips for your Instagram Bio optimisation needs

It is incredible how underestimated Instagram Bio’s are, here are 10 essential tips for all your Instagram Bio optimisation needs.

If you are clicking on this post , you want to take the leap and make a change that will really start to set you up for success.

The reality is that the Instagram Bio section is a precious space which you must take full advantage of.

The ultimate goal on Instagram is to attract an audience, hence followers.

Profile optimisation can really build a solid foundation for your instagram account.

What is the Instagram Bio?

The IG Bio is a section found right below your profile picture.

The first line of the bio is dedicated to creating a personalised handle name. It will allow you to insert 30 characters.

The instagram bio character limit is of 150 characters and at the bottom of this an external link space.

What is the purpose of the Instagram Bio?

The purpose of the instagram bio is to :

• Highlight the key features of your brand or niche.
• Show part of your personality.
• Accentuate your USP (unique selling point), helping your followers understand you what sets you apart from other.
• Provide a way for followers to contact you
• Prompt a CTA (call to action) , do you want them to visit your website, see some content or even purchase something.

The fundamental goal of the Instagram Bio is to give followers and potential followers a clear idea of what you offer.

So now you can clearly understand how important is to optimise the IG Bio.

Why optimising your instagram bio is so important?

Instagram Bio optimisation is important because a curated biography will make your profile look professional and also will give a precise idea of what is the benefit in following, buying from you or collaborating with you.

How to create the best instagram biography

Don’t forget that since you have a limited amount of characters available , organising all your key points is crucial.

Here are 10 essential tips to ensuring a successful Instagram Bio.

1. Be familiar with who you are and what you do

If you haven’t set in stone who you are yet, it is important to recognise your niche, your brand and what sets you apart from others.

I urge you to go old school, get a pen and paper and define who you or your brand is. Brainstorm, don’t be shy ! Make sure that you define what makes you unique or what value you bring.

2. Set a high quality striking profile picture

This might seem an obvious suggestion, but many fail to set a profile picture.

Setting a profile picture is extremely important and gives your potential audience an idea of your brand style.

When deciding which profile picture to set it is important to remember that this is the first picture seen of your account.

Follow these guidelines for the success of your display picture (DP) :

• Make sure that you DP is high quality
• Ensure that if you are an influencer for example, your face is clearly displayed and if you are a brand, you stick to your branding throughout.
• Display a striking DP. For example, add a ring of colour or a background on the picture that is eye-catching. This will entice people to click on your profile in oppose to another out of curiosity.

3. SEO optimise your name handle

The name handle is a major section to take advantage of.

This section is the only section that makes your profile searchable in a search engine style on instagram.

This is one Instagram Bio optimisation trick that can really help you grow and most importantly be found.

People tend to to put their names in their or repeat their brand names if they are unaware of the purpose the name handle holds.

The trick is to define who or what you are in keywords which would make you searchable.

For example, if you are:

A lifestyle blogger in the UK, this will be the perfect opportunity to put in your name handle : Lifestyle Blogger UK

A brand which sells luxurious accessories in the US, you may want to put in this section : Luxury accessories US

You offer personal training sessions in Chealsea, you will want to put : Personal Trainer Chealsea

This way, if a brand wants to collaborate with a lifestyle blogger in the UK, they will search one in the search section on instagram and you will have a greater chance of popping up.

Or , if someone is looking for a personal trainer in Chealsea , they will be easily able to search for one and you will appear as a result.

If you are unaware of the purpose of the name handle, you may overlook this really important feature.

4. Clearly show your audience who you are and what you offer

The purpose of your bio is to clearly specify what you have to offer and to which audience.

When someone clicks on your profile you want to be able to capture their attention and give them targeted information.

This is brilliant because you can keep it as simple and concise as you like.

The trick is to highlight what makes you worth following or unique. What value are you able to provide your audience with?

5. Add a personal touch to your Bio

You may want to add emojis to give a touch of personality to your bio.

Emojis can also bring attention to sections for example a finger pointing emoji can emphasise clicking on your bio link.

You can also change the font with which you write your bio with.

All in all you can Add your flare to this section of your profile.

6. Make sure you provide a clear CTA (call to action)

HubSpot conducted several studies which showed that providing a clear call to action ensures better leads, conversions and click through rates.

People by nature want a sense of direction, do you want them to subscribe to your newsletter? Tell them. Do you want them to check out your product? Make it transparent and guide them to do it.

• The instructions you give have to be clear and precise.

• CTA should be kept as the cherry on the cake, in other words, keep the CTA at the end of your biography so that after people have understood who you are and what you do, they are more likely to take the action you want them to.

• CTA always start off with an action verb!

• CTA can be regularly changed depending on what your goals are. When you have a new offer , you may want to adjust the CTA to the new offer.

7. Take full advantage of the space to add a link to the bio

The link area on the bio is essential in getting traffic from instagram to your desired destination.

You will able to direct people to your website, youtube, an email list or even an offer. The possibilities are infinite.

Don’t forget to adjust your CTA when you change your link.

8. Add other links such as hashtags or secondary accounts in your bio

Brands tend to have associated hashtags which allow customers or potential customers to have a look at all content posted by anyone that relates to them.

Influencers also have associated hashtags to have a hashtag section that is their own and widely viewed especially if they are popular.

You may want to add the hashtag if you have one.

Another addition on you bio, is to add your secondary account or let’s say you are a brand ambassador you may want to add the brand account @ on your profile.

9. Add your contact options

The IG contact options will allow your audience to contact you or reach you. This is an Instagram Bio optimisation feature many overlook.

These Instagram CTA buttons will be right under your bio’s edit profile, these will include:

• Emailing you
• Contact you by phone
• Location
• Third party services, for bookings, tickets and much more.

You can set these by clicking on edit profile and then click on contact options.

You can select which CTA button to display based on your needs.

I strongly advise to include the email CTA because managing DMs can be overwhelming the more you grow.

10. Include highlights with on brand highlight covers

Stories are an essential part to market your profile on instagram. These stories can be neatly organised in different sections which will all appear right under your IG link section.

The best part to having highlights is that your best stories can be kept and displayed for anyone to see at any time.

The trick is to keep the best in there , to showcase your profiles full potential.

If you want to know all there is to know about highlight covers and to set branded highlight covers, I strongly advise you to read my Free highlight cover post.

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Here is a concise example of an ideal Instagram Bio, you will notice that it is concise and straight to the point.

It clearly outlines in a nutshell the essence of the profile.

Notice the precise Call to Action telling the audience what you would like them to do.

I hope you enjoyed this Instagram Bio optimisation post, this is an essential foundation to build your successful Instagram account on.

Did you notice the new Instagram Reels feature? Want to know everything there is to know about Instagram reels,read my insider’s edition.

If you have any further questions please feel free to contact me or comment below.